The Cedar Team
Matteo (Matthew) Genovese
President and Co-founder
Matthew Genovese is President and Cofounder of Cedar Infrastructure Products
One of Ontario’s leaders in importing and distribution of municipal cast iron and municipal civil products.
With over 20 years experience, Matthew leads and manages a superior team from sales to customer service, purchasing and shipping.
Matthew’s background is in sewer & watermain contracting since 1988 and has been involved with the Ontario Sewer and Watermain Association and many industry related issues that come from that.
While the GTA has been a main focus, Matthew has recently expanded Cedar’s territory to include all of Ontario.
Matthew enjoys Fine Wine & Food with Family and Friends !!!
Aviva Shapira joined Cedar Infrastructure Products in September of 2018 as the Financial Controller. She is responsible for the financial management of the organization including optimizing the accounting and administrative processes to support operations.
Aviva holds a Chartered Professional Accountant designation (CPA, CGA) and is a Certified Information Technology Professional from the AICPA. Aviva brings over 20 years of experience gained through positions in senior finance and operations roles in the construction industry.
Outside of work, Aviva enjoys spending time with her family, movies and the occasional Netflix binge.
Sandra Hertelendy is the accounting assistant at Cedar Infrastructure. She graduated from Ryerson University with a Bachelor of Commerce degree, majoring in Global Management.
Sandra has worked in the accounting field for the last 6 years, moving from the recruiting industry into construction. She is a team player looking to grow and expand her skills and is ready to take on new challenges, including going back to school to pursue a CPA designation.
When she is not in the office, Sandra enjoys crafts, spending time with family, and taking care of her 3 guinea pigs!
Sales & Customer Service
Mike has been working with Cedar Infrastructure since 2012. Mike services customers in the greater GTA and surrounding areas. His honesty and knowledge of products has given him a trusted relationship with his customers. Mike will do absolutely everything in his power to ensure clients are satisfied each and every time.
Mike enjoys entertaining friends and family when not working.
Sales & Customer Service
The newest addition to the Cedar sales team, Philip is eager to continue and expand customer service to the regions of Halton, Hamilton-Wentworth, Niagara, and Southwestern Ontario.
With a background in Roads and Waterworks construction, Philip has been working in sales and project management since graduating from McMaster University in 2012. He is dedicated to assisting customers with their municipal casting and construction supply needs in a professional and timely manner.
Philip enjoys watching sports, attending concerts, and playing the piano during his spare time.
Project Coordinator, Estimating & Sales
Ryan Grilo is an Estimator & Sales Rep at Cedar. Ryan performs site servicing takeoffs, manages the release and delivery of products, and maintains relations with Cedar’s valued customers.
Ryan graduated from the University of Toronto with a degree in Bachelor of Applied Science where he studied Mechanical Engineering. He has worked in the pharmaceutical industry as a Supervisor, in the structural tank industry as a Lead Designer, and in the millwork industry as a Project Manager. Ryan inherently understands that customers are the most valuable asset an organization can have and strives for the utmost customer service.
Ryan enjoys hiking, playing soccer, and spending quality time with family.
Jr. Estimating & Sales
Shandon is a Jr. Estimator & Sales Rep at Cedar Infrastructure.
Shandon performs site servicing takeoffs and assists in the release and delivery of products.
Shandon graduated from Seneca College with a degree in Civil Engineering Technology, and is a recent graduate from Lakehead University with a degree in Civil Engineering.
Shandon is always willing to learn and grow and is looking forward to beginning his engineering career with Cedar.
In his personal time, Shandon enjoys basketball, volleyball, barbering, cooking and spending time with family.
Gavin holds the position of Operations Manager at Cedar Infrastructure Products. Overlooking day to day operations in the yard as well as contributing to customer service through the interaction with walk in customers and over the phone/email orders.
Gavin has been with the company since it was founded, holding many positions and working his way up in order to better understand all areas of the business.
In his personal time he enjoys all sports, mostly soccer, as well as spending as much time as possible at the cottage. He and his wife love to travel and hope to pass on that love to their 2 daughters.
Inside Sales & Customer Service
Matt has been working in the construction industry for 20 years and is well experienced in many different areas. Throughout his career and his time with Cedar Infrastructure Products, Matt has gained extensive knowledge in estimating, scheduling, accounting and purchasing.
Having graduated at the University of Guelph with a BA Honors Degree in Studio Art, Matt also applies his creative skills in photography to help promote the business through advertising.
As a proud husband, father and dedicated member of Cedar Infrastructure, Matt is committed to offering customers professionalism and high-quality service.
Yard Manager, Inside Sales & Customer Service
Scott is the yard manager here at Cedar. Scott supervises yard staff, oversees all incoming and outgoing material, and assists customers with loading their orders. Scott has a mechanical background and has been involved in the construction industry for 16 years.
In Scott's personal time, he enjoys spending time with his family, relaxing at the cottage and having a nice glass of scotch.
Pat Della Rocca
Inside Sales & Customer Service
With a lifetime of experience in sales and customer service; Pat brings his upbeat personality, persistent drive and strong motivation to Cedar to ensure all customer's issues are answered.
Handling incoming orders at the desk, on the phone, or via email; Pat will always take the time and make the effort to make his customer's experience a positive one.
In Pat's personal time, he enjoys playing softball and volleyball with both his friends and his daughter; and has coached innumerable sports teams at all levels over the years.
Spending time with his family is always a priority; and trips up north to clear the mind and recharge are always a welcome break.