The Cedar Team
Matteo (Matthew) Genovese
President and Co-founder
Matthew Genovese is President and Cofounder of Cedar Infrastructure Products
One of Ontario’s leaders in importing and distribution of municipal cast iron and municipal civil products.
With over 20 years experience, Matthew leads and manages a superior team from sales to customer service, purchasing and shipping.
Matthew’s background is in sewer & watermain contracting since 1988 and has been involved with the Ontario Sewer and Watermain Association and many industry related issues that come from that.
While the GTA has been a main focus, Matthew has recently expanded Cedar’s territory to include all of Ontario.
Matthew enjoys Fine Wine & Food with Family and Friends!!!
Angela is our Financial Controller at Cedar Infrastructure Products. With over 25 years of experience in finance within the construction industry, she brings a wealth of knowledge and expertise to our team. As our Controller, Angela keeps us on track and on budget with her sharp analytical skills and attention to detail.
Angela is not only known for her professional acumen but also her spiritedness. Whether it be traveling, indulging in her love of food and music and spending time with family and friends, Angela’s unique combination of professional background and interests makes her an asset to our company!
Rahi supports the Cedar Infrastructure team in the accounting department with accounts payable, receivables, reconciling accounts, posting closing journal entries and reviewing ledgers. She has always had a love for numbers and really enjoyed her accounting courses in college. She has a Bachelor’s degree major in Accounting & Finance. She started her career a year ago with a construction company and is ready to build and grow her skills with Cedar.
In her personal time, she enjoys travelling around with friends and family, creating memories. She also loves to watch movies and chill.
Sales & Customer Service
Mike has been working with Cedar Infrastructure since 2012. Mike services customers in the greater GTA and surrounding areas. His honesty and knowledge of products has given him a trusted relationship with his customers. Mike will do absolutely everything in his power to ensure clients are satisfied each and every time.
Mike enjoys entertaining friends and family when not working.
Sales & Customer Service
The newest addition to the Cedar sales team, Philip is eager to continue and expand customer service to the regions of Halton, Hamilton-Wentworth, Niagara, and Southwestern Ontario.
With a background in Roads and Waterworks construction, Philip has been working in sales and project management since graduating from McMaster University in 2012. He is dedicated to assisting customers with their municipal casting and construction supply needs in a professional and timely manner.
Philip enjoys watching sports, attending concerts, and playing the piano during his spare time.
Senior Project Coordinator, Estimator & Sales
Ryan is a Senior Project Coordinator, Estimator & Sales Rep at Cedar. Ryan performs site servicing takeoffs, manages the release and delivery of products, and maintains relations with Cedar’s valued customers.
Ryan graduated from the University of Toronto with a degree in Bachelor of Applied Science where he studied Mechanical Engineering. He has worked in the pharmaceutical industry as a Supervisor, in the structural tank industry as a Lead Designer, and in the millwork industry as a Project Manager. Ryan inherently understands that customers are the most valuable asset an organization can have and strives for the utmost customer service.
Ryan enjoys hiking, playing basketball / soccer, and spending quality time with family.
Project Coordinator, Estimating & Sales
Shandon is a Project Coordinator, Estimator & Sales Rep at Cedar Infrastructure. Shandon performs site servicing takeoffs and assists in the release and delivery of products.
Shandon graduated from Seneca College with a degree in Civil Engineering Technology, and is a recent graduate from Lakehead University with a degree in Civil Engineering.
Shandon is always willing to learn and grow and is looking forward to beginning his engineering career with Cedar.
In his personal time, Shandon enjoys basketball, volleyball, barbering, cooking and spending time with family.
Lexmar is a Jr. Estimator at Cedar. Lexmar performs site servicing take offs.
Lexmar graduated from Seneca College with a degree in civil engineering technology. He also has a background in the construction industry with on-site inspections of projects including asphalt, concrete, and soil materials.
Lexmar enjoys his personal time by playing basketball, volleyball, badminton, hiking, car detailing, and spending time with family.
Gavin holds the position of Operations Manager at Cedar Infrastructure Products. Overlooking day to day operations in the yard as well as contributing to customer service through the interaction with walk in customers and over the phone/email orders.
Gavin has been with the company since it was founded, holding many positions and working his way up in order to better understand all areas of the business.
In his personal time he enjoys all sports, mostly soccer, as well as spending as much time as possible at the cottage. He and his wife love to travel and hope to pass on that love to their 2 daughters.
Yard Manager, Inside Sales & Customer Service
Scott is the yard manager at Cedar. He trains the operators & supervises the operation in the yard as well as fix equipment/machines as needed. Scott also oversees all incoming and outgoing material & makes sure the yard stays organized and runs efficiently. Scott has been with Cedar since 2012 & has been in the construction industry for most his life.
Scott also plays a roll at the order desk, taking orders & making sure our valued customers get the product they are looking for when they need it.
In Scotts personal time he enjoys spending quality time with his wife and daughter, playing golf, watching sports, cooking and a Friday evening scotch and cigar.
Pat Della Rocca
Purchaser, Inside Sales & Customer Service
With a lifetime of experience in sales and customer service; Pat brings his upbeat personality, persistent drive and strong motivation to Cedar to ensure all customer's issues are answered.
Handling incoming orders at the desk, on the phone, or via email; Pat will always take the time and make the effort to make his customer's experience a positive one.
In Pat's personal time, he enjoys playing softball and volleyball with both his friends and his daughter; and has coached innumerable sports teams at all levels over the years.
Spending time with his family is always a priority; and trips up north to clear the mind and recharge are always a welcome break.
Inside Sales & Customer Service
With over 10 years experience in the construction industry, Pasquale has learned that structure and good communication are the foundation for success.
Pasquale understands the importance of client relations, and is always ready to go above and beyond to ensure our valued customers are taken care of.
On his personal time, he enjoys tinkering with fast cars, and takes pride in sharing his ever growing collection of trading cards with all of his friends.
I enjoy spending time with my wife and kids. I love BBQING in the summer and love being outside.
In my spare time, I enjoy watching hockey, soccer and Formula 1 and going on vacation with my family.
Family is everything to me!
Jean has been with Cedar since 2016 and has become an invaluable member of the Cedar Yard Team.
He always makes the customer a priority with a welcome smile and his constant positive energy.
Whatever a customer needs when picking up their orders; Jean makes sure they get things done the way
they want them, and in a timely and professional manner.
Jean is a big soccer fan; who loves the flair and drama of Brazil’s phenomenally skilled national team.
In Jean’s free time, he enjoys working on home improvement jobs, and spending time with his family.
Ashur is a skid steer and forklift operator at Cedar. He prepares orders and gets them ready for pickups and deliveries. He then helps customers with loading and offloading trucks and containers and anything else they may need. Ashur has nearly 30 years of experience in forklift operations in the industry.
In his personal time, Ashur enjoys watching basketball, cooking and spending time with his family and dog. He also has a love for travelling.